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CREATIVE: CAMPAIGNS |
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Effective marketing campaigns come in a number of varieties, themes, lengths, and ought to deliver a positive, referral-worthy experience for your customer. Using one primary theme, a campaign should integrate a variety of media channels, platforms and mediums (Mobile, Web 2.0, social networking, podcasts, etc.) and provide you with measurable results. A campaign should support and strengthen your brand versus confuse the customer through jumbled themes or content.
So much for the "shoulds", we can help you with the "how".
Viral Marketing
Although "viral" might remind you of a nasty strain of pneumonia that doesn't offer much in the way of treatment––when it comes to marketing––you want viral. Viral marketing is a result of an initial campaign spread by potential customers who do the advertising for you so that exposure grows in epidemic proportions. The key to effective viral marketing is to be sure that there is a reason for customers to send a, "Check this out!!!" email to friends, family and acquaintances. For some of your customers the catalyst for referral may be the "the cool" factor, for others it may be an incentive -- defining the business objective and determining an accurate pulse are the two first steps of a viral marketing campaign.
Using MySpace and YouTube, Dunlop's social network phenomena "Band of the Week" was created by talents on the Discover True North team. Harnessing the power of e-promotions, we can help your e-marketing campaigns go viral (a very, very, good thing). Why is it "good"? It saves you a heck of a lot of money and has tremendous potential to drive referred traffic (the best kind). Intrigued? Read on and experience another great success in viral marketing.
Spiral Marketing
Spiral marketing is much like a viral campaign, except that instead of spreading to potential customers it diffuses within to existing customers. The end result should be to have strengthened the customer's connection with the company and extended the life of the relationship over a longer period.
The Right Mix
Through infusing a stellar e-marketing campaign concept or personality with the right mix of organic marketing such as social media networking, blogging and online forums and integrating selected workhorses (media buys) your initial investment will stretch your marketing dollar to the maximum and builds your brand equity.
Contact us by clicking here for our contact form or call us at 888.878.6674 to discover strategies that will engage current and potential customers and enhance your marketing results.
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