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Whether adrift despite a detailed business plan, taking an unplanned detour on a road trip, or hiking in a remote location that you realize (with a sinking feeling) is totally off the map-- frustration, stress and potential costs caused by being lost often run high.
When lost, people often rely on a compass or a Global Positioning System. Both are outstanding navigational resources and handy to have in a pinch.
But suppose that you were trekking towards a fixed destination, committed to arriving at true north. Your compass (you later discover) has led you off-course, far from your goal. Is that even possible? Yes. Magnetic north is different than geographic true north. In fact, there is a possible variance of several hundred miles!
As capable and accurate as your GPS may be, it is only as good as the strength of the signal. So, if the technology you are relying on fails or the terrain you are traveling through is not conducive to reception, things may go from bad to worse. You didn't pack a compass because of course, who needs one when you have a GPS, right?
For centuries, experienced navigators have relied on the bright, assuring light of Polaris (the North Star) to guide them on their journey toward various destinations and ports of call.
In the business world, companies often find themselves off-the-map and navigating uncharted waters. Lightning fast changes in the market, a "sure-fire" solution fizzles, a costly initiative offers a dismal return on investment-- all of these unplanned challenges critically require steps in the right direction.
We know that although there are some unchanging absolutes in business (ethics and values), navigating a new path requires more than proven strategies or the latest in technological tools. Successful ventures also involve resourcefulness, adaptability to current and future conditions, as well as an unswerving commitment to achieve the desired result. You guessed it.
That's us in nutshell. Thus, we welcome you to Discover True North.
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