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TRAINING: SEMINARS |
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Discover True North Seminars are filled with essential information presented in an engaging manner. Attendees will experience a high-caliber multi-media presentation and receive practical reference material filled with next-step implementation recommendations and helpful resources.
Building Brand Equity Effectively
(3 hour Session)
Branding is much more than a great logo, tagline and website--a brand can be a person, a type of service, an organization, a specific product or group of products, even an "experience" can be branded. No matter what you are currently "branding"--the question is, "How effective are your current methods?" When branding is executed properly it will promote your enterprise and increases sales. Effective brand management begins with knowing the current value of your brand equity and what you need to do to strengthen it. We will introduce you to the tools you need to help you ascertain what the true value of your brand equity currently is and how to determine your brand's potential. You will learn how to approach and partner with internal/external customers and receive dozens of tools and resources that will aid you in expanding your brand presence and penetration. You will also leave with a detailed blueprint that will enable you to construct or expand a referral-worthy brand that in turn produces a healthy return on investment (ROI). This seminar pairs well with "Delivering Your Brand Guarantee: It Takes More Than a 'Lick & A Promise'"
Delivering Your Brand Guarantee: It Takes More Than a "Lick &; A Promise":
(3 Hour Session)
Some customers know your "guarantees" or "commitment to service" creed better than your employees. Many of your customers are more passionate about the success (or failure) of your firm than some of your staff. Doubt it? Check the archives, ask the customer service team, surf the web for postings on recent experiences customers have had with your firm. Increasingly, customers are measuring a company by how well it upholds or delivers on its promises or hype. Taglines like the famous Fed Ex slogan "When it absolutely, positively, has to be there overnight" hold a promise - when a Fed Ex customer's package is lost or late, she will not only judge the company based on their promise, but by how well they recover. This session will provide you with the essentials of viewing your brand through the eyes of your customer leading you to see new opportunities for improvement and increased customer satisfaction. We will show you how to enlist and engage your entire team in the process of upholding the company brand and explore what it takes to become a referral-worthy, customer-centric company that does more than offer well-intentioned creeds, promises and guarantees. This seminar pairs well with "Building Brand Equity Effectively", "A Graphic Safari: Demo-, Psycho-, & Geo- Graphics -that is" and/or "Can't Get No Satisfaction: An Expose on Customer Loyalty"
A Graphic Safari: Demo-, Psycho- & Geo- Graphics (that is)
(2.5 hour Session)
The latest ad campaign flopped, the new pricing and terms roll-out failed to generate qualified traffic, your boss starts playing with a her sharp letter opener as you report the dismal reports on results thus far--the pressure to bring in high-yield results with even fewer marketing dollars has intensified. One of the best ways to succeed in marketing and customer service is to target and stack marketing/service initiatives after a careful study of your customers. This session provides attendees with an overview of insightful data related to customer demographics, psychographics and geographics: Definitions, Characteristics, Resources, and Applicable Concepts. We will cover a lot of territory in this visually dynamic safari. This session pairs very well with "Exploring New Trends-Embracing Innovative Opportunities" (See Workshops/Marketing) or the seminar "Delivering Your Brand Guarantee: It Takes More Than a 'Lick & A Promise'"
"Just a Click Away": Unleashing the Power of Viral & Spiral Marketing
(2 Hour Session)
Although "viral" might remind you of a nasty strain of pneumonia that doesn't offer much in the way of treatment--when it comes to marketing--you want viral. Viral marketing is not something the company carries out, but rather it is your customers who do the advertising for you so that exposure grows in epidemic proportions. The key to effective viral marketing is to be sure that there is a reason for customers to send a, "Check this out!!!" email to friends, family and acquaintances. For some of your customers the catalyst for referral may be the "the cool" factor, for others it may be an incentive--defining the business objective and determining an accurate pulse are the two first steps of a viral marketing campaign. Spiral marketing is much like a viral campaign, except that instead of spreading to potential customers it diffuses within to existing customers. The end result should be to have strengthened the customer's connection with the company and extended the life of the relationship over a longer period. So much for the "shoulds", we can help you with the "how" in this informative session. This seminar pairs well with "Next Generation Marketing Campaigns & Technology" and/or "A Graphic Safari: Demo-, Psycho- & Geo- Graphics (that is)"
Next Generation Marketing Campaigns & Technology
(2.5 hour Session)
Effective marketing and advertising campaigns come in a number of varieties, themes, lengths, and ought to deliver a positive, referral-worthy experience for your customer. Using one primary theme, a campaign should integrate a variety of media channels, platforms and mediums (Mobile, Web 2.0, social networking, podcasts, etc.) and provide you with measurable results. A campaign should support and strengthen your brand versus confuse the customer through jumbled themes or content. Attendees will learn how to use the internet, social networks and other virtual tools and resources to their distinct advantage and will receive a campaign template and training guide that will serve as a useful take-away reference. This seminar pairs well with "'Just a Click Away': Unleashing the Power of Viral & Spiral Marketing".
Can't Get No Satisfaction--An Expose on Customer Loyalty in America
(3 Hour Session)
There are far more people than just Mick Jagger out there wailing, "Can't get no sat-is-fact-shun", especially as it relates to having expectations met as a consumer. We'll take a hard look at the state of "customer service" in America today, its impact on client satisfaction (pros and cons) as well as explore the realities of what it takes to gain and keep the loyalty of customers. Grandma Anne may have been loyal to Brand X "because that's what my mother used", but the loyalty drivers that are characteristic of her son, grandson and great-granddaughter are very different. A businesses definition of loyalty is often the opposite of their customers--do you know how your customers define "loyalty"? What does it take to build a "relationship" with the customer? Is that even a realistic goal to have? What must your company do to minimize the effects of competitors offering cheaper options? Attend this dynamic session and find out the answers to these imperative questions and more! This session pairs well with "Referral-worthy Service" and "Delivering Your Brand Guarantee: It Takes More Than A 'Lick & A Promise'" (Under Seminars)
A Graphic Safari: Demo-, Psycho- & Geo- Graphics (that is)
(2.5 hour Session)
The recent ad campaign flopped, the new pricing and terms roll-out failed to generate qualified traffic, your boss started playing with a sharp letter when you last reported the dismal results thus far-the pressure to bring in high-yield results with even fewer marketing dollars continues to intensify. One of the best ways to succeed in marketing and customer service is to target and stack marketing/service initiatives after a careful study of your customers. This visually dynamic safari will cover a lot of territory providing attendees with an overview of insightful data related to customer demographics, psychographics and geographics: Definitions, Characteristics, Resources, and Applicable Concepts. This session pairs well with "Exploring New Trends-Embracing Innovative Opportunities" (See Workshops/Marketing) or the seminar "Delivering Your Brand Guarantee: It Takes More Than a 'Lick & A Promise'"
Referral-Worthy Service
(2.5 Hour Session)
Positive word-of-mouth, testimonials, a great reputation and ongoing referrals are some of the greatest assets an organization can possess. If your top three sources for new customers do not include referrals or positive reputation - then we can show you how to achieve this level of customer satisfaction. Beginning with a definition and a model for "referral-worthy service", attendees will discover "must-have" service standards, the power of individual influence in the customer satisfaction cycle, effective communication techniques, as well as how to initiate recovery seamlessly restoring goodwill with their customers. Focused on practical solutions and easy-to-understand concepts, this workshop is great for individuals at all levels of customer service. This seminar pairs well with "Dealing Effectively with Difficult People" (Under Workshops) and/or "Can't Get No Satisfaction--An Expose on Customer Loyalty in America" (Under Seminars)
Corporate Training--Maximizing Your ROI
(3 hour Session)
We will explore traditional training initiatives (classroom, training/job aids, e-learning and mentoring) as well as introduce the latest trends in the field of training (simulated role-play, individual training dashboards, etc.). You will benefit from discovering best practices related to maximizing your ROI and gaining the competitive advantage through world-class training. Our seminar instructors are experienced in delivering training solutions (from needs-analysis, to curriculum development, through metrics, presentations, training trainers and retention initiatives). You will receive real-world examples, learn from case studies and receive a blueprint that will enhance training results within your firm. This session is appropriate for trainers, directors or team leaders responsible for training and pairs well with "Simulated Role-Playing, Virtual Training: A Whole New World".
Simulated Role-Playing, Virtual Training: A Whole New World
(2.5 Hour Session)
Virtual Corporate Universities are the emerging approach to effective education. Today there are over 200 educators from nearly as many colleges and universities using virtual worlds for classes, research, learning and projects with their students. Universities like Harvard, Texas State and Stanford have set up virtual campuses where students can meet, attend classes and create content together. Learn about the cost-saving and performance improvement benefits of a custom, advanced Learning Management System (LMS) that incorporates open-source platforms/custom features versus off-the-shelf LMS bundles. Experience a virtual training demonstration, streaming video and review pertinent case studies (including IBM-- who recently released this statement, "With 330,000 employees worldwide, IBM could recover more than 9 years' worth of wasted time every week by replacing all conference calls with virtual meetings"). Discover the multiple benefits of creating a virtual training program (such as; simulated role-play, instant on-boarding, iPhone training portals, individual training dashboards, reduction of travel expenses and more) and receive dozens of helpful resources and references to help you evolve your training with next generation technology. This session pairs well with "Corporate Training-Maximizing your ROI".
Breakfast of Champions
(30 minute Session)
Recommended Slot: Morning Session, Kick-off Before A Day of Training
High-energy music, a sports-themed multi-media presentation and inspiring material that emphasizes the truth that to be "on top of your game" you've got to be willing to "up your game" (attitude--be teachable, practice equals growth).
The Champion Challenge: The Power of One
(1.15 Hour Session)
Recommended Slot: Keynote or to End Training Sessions.
Headlines are filled with stories of fallen sports legends and the less than admirable antics of people we used to look up to--often we just shake our head, click off the latest reports and sigh. Who can forget Tina Turner as she belted out the defiant refrain, "We don't need another hero"? And yet, in truth it is the unsung heroes, parents who take the time to cut the crusts off PB & J sandwiches and putting on a brave face (while they worry about how they will pay the next month's mortgage), or the co-worker who spreads sunshine through always offering an extra hand or an encouraging word -- that are the champions in everyday life. This dynamic keynote is filled with motivational video clips and music and a stirring message that invites participants to take up the challenge of champions and to embrace the power of one. The audience will laugh and be moved as they come to realize the inspiring difference that an individual, (with the spirit of a champion) can make in the world about him.
For B2B Sessions: (See Workshops)
For Leadership Sessions: (See Retreats or Leadership Development Programs)
For Leasing/Sales Sessions: (See Workshops)
Thriving Despite Economic Turbulence (Length can be customized to organization's needs & objectives)
This seminar is filled with a host of relevant solutions and practical resources. Session topics include: Generating Ancillary Income, Creating Effective Marketing Campaigns & On-Target Strategies, Creative Marketing on a Shoestring, Empowering Employees to Exceed Customer Expectations, Improving Employee Engagement & Productivity, Outreach Marketing & Reciprocal Trade, Overcoming Price Objections in the Sales Process, Customer Referral Rewards Program, Satisfying Customers & Earning Their Loyalty, Strategies to Gain & Retain the Competitive Advantage, True North Leadership and Exploring The Benefits Of Virtual Training. This seminar pairs well with "Can't Get No Satisfaction--An Expose on Customer Loyalty in America" (Under Seminars)
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