If You Build It, They Will Come.

No, we’re not talking about the Field of Dreams. Although with the season coming to an end and the wild card race on, it is tempting to talk baseball. After all, we are located in San Francisco and we are Giants fans. However, we’re really referring to “fans” of a different sort. Many of you have a Facebook fan page set up to attract customers and followers. If you are like most, once you have a fan page you find yourself asking “Now what do I do with it?”

Last month, Starbucks surpassed Coca Cola becoming the most popular brand on Facebook with close to 3.8 million fans. This is a direct result of Starbucks’ aggressive internet and social media strategy. Maybe you heard about their recent Free Pastry Campaign or were one of the 600,000 people who reacted to that campaign on Facebook.

Another hugely successful campaign was their Product (Red) campaign with almost a million people responding “yes” or “maybe” to the promotion last holiday season. Product (Red) contributed 5 cents for every Starbucks beverage purchased to the AIDS-fighting project. These results show the power of the Starbucks brand and how well they have been able to connect with their clients through social media networks.

One of the key priorities to think about when it comes to social media marketing is that you have to connect in ways that are relevant to the social media environments as well as to your customers. One of the most powerful ways is by sharing content and participating in discussions.

Starbucks also has a big fan base on Twitter. They have over 270,000 followers and are following 85,000 of them back. Almost all of Starbucks’ posts are @ replies which means that they are actually communicating with their fans. However, most of the communication on their Facebook page is done by the fans on the wall posts. After all, happy customers can be your greatest salespeople.

New online social networking sites such as Facebook and Twitter have revolutionized the way people interact with each other and gather information. This information could be about the local area, jobs, or even great places to live.

Many companies have yet to integrate social media into their website. If you are one of these companies, here are a few articles discussing ways to successfully accomplish this essential task and better engage your customers.

How to Successfully Integrate Social Media Into Your Site

Five Reasons Companies Should be Integrating Social Media with Facebook Connect

For those of you who want a social media presence and either don’t know where to start or don’t want the hassle, there is a solution. Apartment Finder recently launched CommunitySherpa a new Internet marketing service for the multifamily industry.

CommunitySherpa provides a turn key solution to building and managing a social media marketing program for apartment communities. CommunitySherpa takes the risk and complexity out of social media marketing, creating a new kind of Internet Marketing presence for your property management company. They can improve your visibility on Google, increase your website traffic, enhance your resident retention and turbo-charge your referral programs. For more information about CommunitySherpa, check out their website.

We invite you to follow Discover True North on Facebook & Twitter where we provide helpful resources, information on trends, and links to noteworthy articles. See you in the social media world!