Multi-Housing News 2011

Multi-Housing News (MHN) recently caught up with our CEO, Deb Bronson-McGrath to to get her thoughts on training and ascertaining an accurate ROI. Check inside to read an excerpt and view the entire article.

According to Bronson-McGrath, training that does not include these two critical steps—at the beginning and at the end of the training process—“perpetuates poor ROI and makes little or no impact on improved performance.” When faced with a perceived need for educating their staff, apartment companies need to first analyze the cause of the unsatisfactory performance— and it is not always a lack of training. “If the performance shortfall was caused by a deficiency in skill, knowledge or experience, then training is the solution,” says Bronson-McGrath. But rather than just lack of training, the issue could have been motivational, organizational, procedural or one related to workplace capacity. “By first conducting an analysis, you may discover that, in fact, training is not the most effective solution to any given challenge,” says Bronson-McGrath.

You can read the entire article in the PDF viewer below. Click here to check out the rest of the digital issue of MHN.