Welcome to Tradewinds

Tradewinds is the official blog of Discover True North. Feel free to leave a comment, ask a question or post a thumb's up if you agree or like what you read.

The Bottom Line & Beyond

Companies like Chipotle, Google, Whole Foods and Starbucks have linked their socially responsible attributes to their brands and corporate missions. It’s true that socially responsible companies have been known to outperform companies that don’t engage stakeholders, from shareholders and customers to employees and activists. It has been proven that customers and clients prefer to do business with companies that are taking active steps to reduce their environmental impact. (more…)

If You Build It, They Will Come.

No, we’re not talking about the Field of Dreams. Although with the season coming to an end and the wild card race on, it is tempting to talk baseball. After all, we are located in San Francisco and we are Giants fans. However, we’re really referring to “fans” of a different sort. Many of you have a Facebook fan page set up to attract customers and followers. If you are like most, once you have a fan page you find yourself asking “Now what do I do with it?” (more…)

5 Ways To Manage Customer Loyalty

I found this fascinating quote today:

Managers are typically taught to things that can be easily quantified and reported on a balance sheet. Stop for a moment to answer this fundamental (more…)

Discover True North Urges Multifamily Firms Not to Miss the Chance at a $100K Extreme Corporate Makeover

Most Deserving Multifamily Firm Will Receive a Corporate Makeover (more…)

5 Steps to Evaluate the Leaders in Your Organization

In recessionary times, you find yourself analyzing your employees to the Nth degree. All of a sudden, that customer service manager you never had problems with seems to be folding under pressure, that sales director doesn’t understand that she can’t just wait for people to walk through the door and doesn’t it all come back to the manager? (more…)