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RESOURCES: FREQUENTLY ASKED QUESTIONS |
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If you have additional questions, please feel free to contact us by clicking here or sending us an email.
So, what do you guys do?
We are a 1-stop shop offering marketing and training services to the industry-- everything from website design and marketing campaigns to workshops, writing courses and resident retention programs.
   
What kind of creative services do you offer?
What we provide is pretty comprehensive: Advertising, branding, logo and business development systems, public relations, traffic generation campaigns, viral e-promotion and mobile device solutions, as well as website design.
Advertising?
Online, print, signage design and promotions
Branding?
We analyze your current brand equity and goals, and then help you determine whether simply refreshing your brand is enough or whether repositioning your company brand is necessary.
A lot of agencies help companies get a "great look" and then leave the most important essentials --creating a brand promise and building an infrastructure so that your team delivers on who you say you are consistently and in a manner that is truly referral-worthy.
Logo & Business Development Systems?
We can refine and/or makeover the current business identity or we can create something brand new for start-ups or repositioning. Our capacity includes logos, letterhead, E-brochures, printed takeaways -- and more.
Public Relations?
We conduct events such as Grand Openings, build brand awareness, and reform negative public image through a variety of strategies and tools. We work with the company leadership team to create and implement a cohesive public relations plan that covers everything from press relations to event planning, focus groups and internal PR.
Traffic Generation Campaigns
Based on the budget and needs of the community or portfolio, promotional events, advertising, next generation virtual marketing and other tools are tapped to create a dynamic, results-oriented traffic generation campaign.
Viral E-promotion & Mobile Media Solutions
Using Facebook and YouTube, Dunlop's social network phenomena "Band of the Week" was created by talents on the Discover True North team. Harnessing the power of e-promotions, we can help your campaigns go viral (a very, very, good thing). We can also help you develop mobile media solutions. Your customers love their iPhones, the question is, does their iPhone love the way you have configured your web presence?
Website Design
Many agencies create websites using a template. Although this is the least expensive option for the client, the end result is that you end up looking very much like your competition. We build our websites from the ground up, focusing both the functionality and content-rich design on what your end-user wants and needs.
How do you pick your alliance partners?
They have to be customer-centric, deliver excellent results and due to their high service standards, be (especially) referral-worthy.
   
What type of training services do you provide?
Whether you want to enhance your traditional training program through curriculum development, retreats, workshops or seminars, explore a virtual training initiative or want to develop an LMS, Discover True North is ready to begin the collaborative process to help you launch an education program that becomes the catalyst for achieving development and performance goals and internally supports your company brand.
What do you mean by Virtual Training?
To mention a few:
- Enhanced experiential learning allowing individuals to practice skills, try new ideas and learn from their mistakes through virtual role-play and simulations
- New hires enjoy a superior on-boarding experience and are immersed in company culture from day one
- Allows the ability to change curriculum easily and adapt content
- Doubles the impact of on-the-job training
- Corporate trainers can instruct from anywhere in the world
- Team members can remain at their site location without costly travel and time expenditures
- Virtual worlds are eco-friendly, reducing your carbon footprint as you decrease the use of paper and fuel
Can you build an LMS that supports my training program?
We can build an LMS that either integrates the functions of your existing LMS or provides you with custom solutions built to your preferred specifications.
What are the benefits and features of an LMS?
Here is a sampling:
- On-boarding program management
- Online access to corporate educational material, such as manuals and job aids
- Auto-enrollment
- Tracking system for curriculum, prerequisites, required and elective training
- Simulations, role-plays, scavenger hunts and other online interactive activities
- Assessment, testing and performance tracking
- Planning tools to identify skill gaps
- Course calendar management
- Individual Dashboards displaying scores and transcripts
- Archive courses and course material
What exactly are Interim Executive Services?
As turnaround specialists, we are well aware of the challenges that can occur when an executive overseeing a region leaves a company. Discover True North offers a seamless method to bridge the gaps during transition times. We have a seasoned team of interim specialists experienced at both the Regional and Executive level and are able to quickly assess, strategize and then deliver management, operations, marketing, training and services that remain true to a multifamily firm's policies, practices and culture while you take the time to search for the right permanent candidate.
Once you have found the right candidate, Discover True North steps back.
What exactly is Discovery Mapping™?
To initiate the consulting process, we won't just jump into exploring solutions, our team takes the time to first discover the end result you want, why you want it, how results will be measured and what methods are best to engage your team in helping deliver and sustain solutions.
We define and integrate your culture, organizational and branding (both internal and external) goals into one cohesive map that is easily followed by all departments and all sites.
What are the benefits of creating a leasing and resident services kiosk for your sites?
Showing real time availability, online service requests, lease online functions, school information and more, a kiosk provides on-demand information and provides sites with a strong competitive advantage.
contact us for more information
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